[ Fractional ✦ Interim ✦ Per Project ]
Your roadmap changes every time someone senior walks past it. AI has made everyone expect everything by Friday, and there is still nobody who can actually build the thing. I can. You hire one senior product manager who designs, builds and ships: solo when speed matters, leading your dev team when scale does. Fractional, interim, or per project, with nobody to onboard but me.
✦ Products I worked on
Six shapes of help, priced in the open because you were going to ask anyway.
Right now it is whoever spoke to you last, and you are making product calls at midnight on top of your real job. Hand it over. I own the roadmap, set the weekly priorities, run releases with your engineers, and write you one honest report a month.
monthly · from $3,500Ideas are cheap to argue about and expensive to build wrong. In about a month I design and build the version that proves yours: real screens, real users, real signal. I have shipped more than thirty of these, including a usage tracker that turns analytics into forecasts and a creator platform with profiles and paywalls. There is one on my bench right now.
fixed scope · from $7,500Most of my solo builds are e-commerce, and I ran my own shops for years, so I know a store from both sides of the counter. Small and medium builds I deliver myself. Bigger ones I bring a crew I have shipped with for years: development, SEO, marketing, design. One point of contact, me.
scoped per projectTwo weeks, your customers and your data, no workshop theater. I interview users, read the numbers, and hand you a roadmap with reasons attached: what to build, what to remove, what can wait. Yours to keep, argued and ordered.
2 weeks · from $2,500The backlog freezes, engineers start guessing, and the search for a permanent hire eats five months. I hold the seat for a fixed stretch: releases keep shipping, decisions keep getting made, and your next PM inherits notes worth reading.
fixed stretch · from $3,500/moUsually yes, once someone shows you how the decisions get made. One-on-one sessions for founders, developers moving into product, and new PMs. The goal is that you stop needing me.
one on one · from $100/hour[ Any backlog, honestly ]
✦ Cut half, finish the rest.
Products rarely fail because the engineering was bad. They fail because nobody decided what to build, what to remove, and in what order. I have run more than two hundred customer interviews, and the same lesson keeps landing: people do not want more features, they want the few they use to work. The bravest product decision is usually subtraction.
I have made that decision from every seat around the table: designer, developer, product manager, senior product manager, and founder. The products I worked on run on millions of sites, where a careless release buries the support queue for a week. I measure instead of assuming: my split tests have moved click-to-buy conversion by 70% and more, more than once. And I fixed enough broken tracking for marketing teams to know that most numbers people argue over are wrong at the source.
Four businesses of my own. They taught me what no school could: I have been the person the invoice, the inventory and the churn actually happen to.
A streetwear brand Belgrade actually knew. Retail teaches you margins, inventory and taste, fast.
Built tvojamajica.com into the first organic result for print-on-garment searches in Serbia, then sold it. Still operating today.
An online obituary service. Unglamorous niches teach you what real demand looks like.
Teachers sold courses, students enrolled, creators earned. Two-sided products humble you quickly.
I didn't start in tech. Every step taught me something the next one needed.
I trained to be a lawyer. Halfway through I knew I needed a different path.
Taught me patience, and how to read documents nobody in their right mind would finish.
I started where I could see the work: visual design, making messy things clear.
Taught me taste, a thousand revisions deep, and how to handle the worst clients with a straight face.
Screens pulled me in, so I moved to designing interfaces people actually use.
Taught me accessibility, responsiveness, and that good UI is smart positioning, not decoration.
I got tired of handing off designs, so I learned to build them. Three years inside a marketing company: their dashboards, their tracking, their daily chaos.
Taught me to tame UI designers' expectations, mine included, and how marketers actually think. Not every cool animation deserves to ship.
I stopped owning just the screen and started owning the whole product.
Taught me that every job before this one was product training in disguise. Here I found myself.
Now I lead product direction, and help others make smart calls on theirs.
Taught me to read customers, survive the difficult ones, and deliver what looked impossible.
( 06 ) Contact
Send a few lines about your situation. I reply within one business day with an honest read on your options, including when the answer is that you do not need me yet.
